Dedicated Content Creator, SEO, and Paid Media Manager with a proven track record of driving digital marketing success. Experienced in collaborating with agencies to enhance online presence and engagement.
Adept at freelance work with travel and trek agencies, delivering impactful content strategies. Proficient in SEO techniques, content creation, management, and WordPress utilization. Ready to leverage expertise in optimizing online visibility and engaging target audiences.
Content Creator | SEO | Paid Media
Mangobyte Digital, Dec 2021 – Present
- Creating and designing engaging social media content for various platforms.
- Drafting and refining website content to improve user experience and SEO.
- Conducting keyword research to identify relevant keywords and phrases.
- Monitoring and responding to online reviews and feedback for online reputation management.
- Creating and implementing a cohesive visual and messaging strategy for social media branding.
- Utilizing Facebook advertisement and Google Ads to drive traffic and increase conversions.
- Leveraging LinkedIn Marketing to target and engage with relevant professionals.
- Using social media management tools to schedule and publish content across multiple platforms.
- Writing and editing blog content, articles and guides.
- Generating leads through various digital marketing techniques.
SEO | Content Writer
Luminr.co, Aug 2023 – Present
- Successfully executed SEO strategies for eCommerce, Travel, and Tour Agency clients to boost online visibility and rankings.
- Produced SEO-optimized content to improve website performance and attract organic traffic.
- Conducted comprehensive keyword research to identify and target relevant search terms.
- Drove substantial organic traffic increases by implementing effective SEO techniques.
- Collaborated closely with clients to align SEO efforts with their business objectives and goals.
- Regularly monitored and analyzed website performance metrics to make data-driven SEO improvements.
- Achieved tangible results in improving online presence and search engine rankings for clients.
Facebook Marketing Lecturer
PCPS College, Jan 2023 – April 2023
- Taught students comprehensive Facebook advertising strategies and techniques to drive brand awareness, engagement, and conversions.
- Instructed students on how to effectively use Meta Ads Manager to create, manage, and optimize targeted ad campaigns on the Facebook platform.
- Guided students in leveraging Facebook’s advanced targeting options, including demographics, interests, and behaviors, to reach their intended audience.
- Assisted students in monitoring and analyzing ad performance metrics, such as click-through rates, conversion rates, and return on ad spend, to identify areas for improvement.
- Provided guidance on continuously testing and refining ad creative, targeting parameters, and bidding strategies to maximize campaign performance.
- Kept students updated on the latest Facebook advertising trends, industry best practices, and platform updates to ensure their knowledge remained current.
- Taught students how to utilize Facebook’s audience insights and pixel tracking capabilities to build custom audiences and retarget website visitors.
- Guided students in generating regular reports and providing insights on campaign performance, trends, and recommendations.
- Equipped students with the skills to stay informed about the competitive landscape and industry trends, enabling them to identify new opportunities in advertising.
Varun Beverages, Jan 2018 – Dec 2018
- Provided training and guidance to sales team members on product knowledge, sales techniques, and customer service best practices.
- Maintained accurate records of sales activities, customer interactions, and product inventory.
- Coordinated with logistics and distribution teams to ensure timely and efficient delivery of products to customers.
Bachelors of Arts
Journalism & Sociology
Journalism & Sociology / Major English